Our Commitment

Sustainability

Experiential marketing creates moments people remember. It also creates physical footprints — materials, energy, logistics, waste. We believe the agencies that take this seriously will define the next era of the industry. We intend to be one of them.

Our Approach

We organize our sustainability efforts around four areas where a boutique agency has genuine influence — not aspirational claims about things we cannot control.

Operations

Digital-first workflows to reduce material waste. Thoughtful business travel decisions. Office practices that reflect the standards we set for our projects.

Production

Material sourcing that prioritizes recycled and sustainable options. Designing activations for reuse and modularity. Tracking fabrication waste by category.

Supply Chain

Vendor evaluation criteria that include sustainability practices. Partnering with suppliers who share our commitment to reducing environmental impact.

Measurement

You cannot improve what you do not measure. We are building the infrastructure to track, report, and improve our environmental performance over time.

Industry Alignment

We do not claim certifications we have not earned. We do reference the frameworks that guide our approach and the commitments we are working toward:

  • ISO 20121 — the international standard for sustainable event management, used as our guiding framework for process and decision-making
  • Net Zero Carbon Events Pledge — a commitment to net zero by 2050 with 50% emissions reduction by 2030, backed by a published pathway
  • UN Sustainable Development Goals — particularly SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action)
  • GHG Protocol — the standard framework for measuring and categorizing carbon emissions across Scope 1, 2, and 3

Our Roadmap

Sustainability is operational discipline, not a marketing message. Here is where we are and where we are headed:

Now
  • Sustainability criteria included in vendor selection and evaluation
  • Digital-first approach to reduce unnecessary material production
  • Team awareness and education on sustainable event practices
  • Design for reuse prioritized in activation concepts
Within 12 Months
  • Fabrication waste tracked and reported by category for all projects
  • Sustainability checklist integrated into every project brief
  • Team members complete sustainability training (EIC Sustainable Event Professional Certificate or equivalent)
  • Formal vendor sustainability assessment process in place
Within 24 Months
  • Carbon measurement for flagship projects using industry-standard tools
  • Material sourcing targets established and tracked
  • First annual sustainability summary published
  • Formal alignment with Net Zero Carbon Events Pledge pathway

Working With Us

If sustainability is a priority for your brand, we can help integrate it into your activation strategy — from material selection and vendor sourcing to carbon measurement and post-event reporting.

For a deeper look at how sustainable practices apply to experiential marketing, read our guide: How to Plan Sustainable Events Without Sacrificing Impact.

A Note on Honesty

We are early in this work. We have not earned the right to call ourselves a sustainable agency — we are an agency that is taking sustainability seriously and building toward it. This page will evolve as our practices do. We would rather be transparent about where we are than overstate where we want to be.